Tuesday 26 January 2010

Professional folio Analysis

For my online professional portfolio competitive analysis I have chose to write about a freelance designer and developer called Colin Miller (www.colinmiller.co.uk).

I intended like before on finding someone inspirational, however, whilst browsing the web looking for a professionals site I stumbled upon this site and decided to use this for my analysis.

In terms of speed, the pages loaded quite fast but were larger in file size than I expected, this is down to the large back ground image, however everything else is optimised for web.

When looking at the design of the site, I would have to say for someone with 27 years experience I was expecting something a bit more well designed and contemporary. The main element that stands out is the background image, which in my view looks a bit outdated. Personally I would of opted for something a bit more subtle, also and I am not fond of the cliché Esso tiger style photo on the home page.

The logo on the site does compliment the colour theme, and stands out on a white background, but again looks dated.

On a positive note the site is very informative, the navigation is good, all the links work, the site validates (note links at bottom), and it is obvious the designer is aware of web standards as he even has a page educating the viewer on the subject.

In terms of Parc principles there is definitely contrast, elements seem aligned, and grouped and there is use of repetition with the orange, yellow and blue, however the colour theme is disappointing. I would be inclined to change the colour theme colour theme, removing the background image would be a start.

Overall, for someone with 27 years experience in the trade, I would have expected something a little better for a folio site. In terms of information and navigation the site does its purpose, however, I feel the site does not do his portfolio work much justice.

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